Description At more than 100 million user accounts created and over $10 billion made, it is not only the most-subscribed MMORPG in the world, but the highest-grossing video game of all time.
Ten years after its launch, Blizzard Entertainment's World of Warcraft is less a game and more a world unto itself, and it's a world Daniel Lisi knows well.
More time in his high school years was spent in Azeroth than in his hometown of Irvine, CA-a home he happened to share with Blizzard itself.
Now that Lisi has founded his own game development studio, Wo W remains his most powerful example of just how immersive and consuming a game can be.
Based on research, interviews, and the author's own experience in a hardcore raiding guild, Lisi's book examines Wo W's origins, the addictive power of its gameplay loop, the romances Wo W has both cemented and shattered, the enabling power of anonymity, and the thrill of conquering Blizz Con with guildmates you've known for years and just met for the first time.