Kogan Page Writing skills for public relations, paperback/john foster

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This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and practitioners.

Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public Relations includes guidance on: -- developing and policing a house style -- avoiding clichés and jargon -- ensuring readability -- writing press releases -- using social media-- public speaking and speech writing -- proof correction marks --.