Hospitality business development - Ahmed Hassanien

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• Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry.
• It considers the essential features of the strategic business context, in which any hospitality organisation operates.
• Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures.
• This new edition has been updated to reflect these developments in the field and includes the following: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy.
• Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business.
• A new up-to-date standard for explaining the hospitality business development concept, scope and process.
• This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development.
• It is a must-read for anyone studying or working in the hospitality industry.