The propagandists' playbook: how conservative elites manipulate search and threaten democracy - Francesca Bolla Tripodi

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• An examination of what algorithmic polarization means for society and how conservative elites use media literacy tactics to spread propaganda The Propagandists' Playbook peels back the layers of the right-wing media manipulation machine to reveal why its strategies are so effective and pervasive, while also humanizing the people whose worldviews and media practices conservatism embodies.
• Based on interviews and ethnographic observations of two Republican groups over the course of the 2017 Virginia gubernatorial race--including the author's firsthand experience of the 2017 Unite the Right rally--the book considers how Google algorithms, YouTube playlists, pundits, and politicians can manipulate audiences, reaffirm beliefs, and expose audiences to more extremist ideas, blurring the lines between reality and fiction.
• Francesca Tripodi argues that conservatives who embody the Christian worldview give authoritative weight to original texts and interrogate the media using the same tools taught to them in Bible study--for example, using Google to fact check the news.
• The result of this practice, tied to conservative marketing tactics, is more than a reaffirmation of existing beliefs: it is a radicalization of content and a changing of narratives adopted by the media.
• Tripodi also demonstrates the pervasiveness of white supremacy in the conservative media ecosystem, as well as its mainstream appeal, scope, and spread.