Time Warner Book Group Blink | malcolm gladwell

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• In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us.
• Now, in Blink, he revolutionizes the way we understand the world within.
• Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem.
• Why are some people brilliant decision makers, while others are consistently inept?
• Why do some people follow their instincts and win, while others end up stumbling into error?
• How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom?
• And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance.
• Here, too, are great failures of blink: the election of Warren Harding; New Coke; and the shooting of Amadou Diallo by police.
• Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of thin-slicing-filtering the very few factors that matter from an overwhelming number of variables.