Arrow Books Ltd Good to great | jim collins

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• Can a good company become a great one and, if so, how?
• After a five-year research project, Collins concludes that good to great can and does happen.
• In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good.
• Rigorously supported by evidence, his findings are surprising at times even shocking to the modern mind.
• Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.