Junior: writing your way ahead in advertising - Thomas Kemeny

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• There are a lot of great advertising books, but none that get down in the dirt with you quite like this one.
• Thomas Kemeny made a career at some of the best ad agencies in America.
• In this book he shows how he got in, how he's stayed in, and how you can do it too.
• He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.
• This book is not a retrospective from some ad legend.
• It's a book that should be instantly useful for people starting out.
• A guide for the first few years at a place you'd actually want to work.
• Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles.
• They have stories from the old days when people could start in the mailroom.
• They are talented.