Methods of the madmen: how the advertising men and women of britain's most awarded agency did their most awarded ads - Mike Everett

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• Happiness is a cigar called Hamlet.
• Hovis , as good for you today as it's always been . Heineken refreshes the parts other beers cannot reach . These are three of the most famous advertising campaigns ever produced, and all the work of Collett, Dickenson, Pearce & Partners.
• There was something in the air at CDP that made it special.
• Some compared it with being in the Beatles.
• Others said it was like playing for a football club at the top of the Premier League.
• Certainly, CDP possessed an ethos driven by an unshakeable belief in creativity: the new, the brilliant, the witty and the vital.
• It was relentless in its search for ideas that not only contributed to the success of its clients, but also to the happiness of the nation.
• CDP commercials became as much a part of the fabric of British popular culture as Fawlty Towers , The Two Ronnies and Eric and Ernie . In 2012, at an evening to mark the 50th anniversary of Design & Art Direction, CDP won yet another award for being the 'most awarded agency' of the last 50 years.
• This book tells the story of the ads that won these awards: how they were conceived and the men and women who dreamed them up.
• Whether you are a student of advertising, work in the business, or are simply a member of the public who remembers these ads with fondness, this book will entertain you.