David Ogilvy
Ogilvy on advertising - David Ogilvy
Vezi magazinul Libris- A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business.
- Told with brutal candor and prodigal generosity, David Ogilvy reveals: How to get a job in advertising How to choose an agency for your product The secrets behind advertising that works How to write successful copy--and get people to read it Eighteen miracles of research What advertising can do for charities And much, much more.
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